Sales Playbook
Growth Team · prospect to close
THE CORE
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Start here
Pick the moment you're in
⌂
Load a church
Search HubSpot
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Meeting companion
What to ask, what they'll say
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Objection finder
Type what they said
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Full-Service qualification
The Five Gates, scored
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Talking points
Communio AI · self-service · group
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Everything else
IN THE MEETING
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Catholic motion
Parish and diocese
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Protestant motion
Church and network
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Talking about Communio
The standard eight beats
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Pick your proof
Matched to their church
✓
Closing moves
Trial closes, verbal to signed
BEFORE THE MEETING
↻
Cadences
The touches, with the words
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Build the call plan
Two minutes, then dial
KEEP IT MOVING
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Stage gates
What must be true to move
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Check-in planner
Cadence and what to say
⏸
When it stalls
Six patterns, six fixes
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Forecast & verbal
When it counts
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Pushback & closed lost
Back a stage, not out
BACKGROUND
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Worked scenarios
Five real situations
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The path to close
Methodology and qualification
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When to create a deal
The bar for pipeline entry
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Quick card
Everything on one screen
Communio Sales Playbook · v2.1